USP stands for unique selling proposition.
Unique selling proposition is a marketing concept that was popularized during the 1940s. It described a techniques used by advertisers to make the viewers want to switch brands and buy their product instead. It is also commonly referred to as unique selling point.
The term USP describes the unique selling point of the product that differentiates it from the other products in the market. The USP is the highlighted feature of the product, which makes the consumer want to buy this product over its competitor.
The USP can be something trivial and aesthetic, like the color or the shape; or it can be something significant and ground-breaking, like new research, a new development or a new feature.