A blog is a discussion or informative site in which the posts appear in a reverse chronological order, i.e. newest first.
Today, blogs are extremely important; in fact, it seems like everyone these days has a blog. Practically anyone can blog, from a teenager to a world political organization. However, the main question is what a blog actually is. Effectively, a blog can be any website. The main characteristic of a blog is that the posts on it appear in a reverse chronological order, i.e. newest first.
Contrary to popular belief, a blog can be about anything. When hearing about a blog, most people think about a personal blog, which is essentially an online diary or journal. However, a blog can also be informational and/or focus on a singular topic. In fact, there are many types of blogs, including but not limited to:
- Personal blogs: personal diary or commentary written by an individual.
- Microblogging: sites like Twitter, Facebook, Tumblr, and WeiBo, which allow users to create an account and share small anecdotes, pictures, links, videos, etc.
- Corporate and organizational blogs: a blog by a company or organization to keep its customers updated on their products events, etc. Mainly used for marketing, branding or public relations purposes.
- Niche or genre blogs: these blogs focus on a particular segment or topic, e.g. political blogs, health blogs, travel blogs, gardening blogs, house blogs, fashion blogs, project blogs, education blogs, niche blogs, classical music blogs, quizzing blogs, legal blogs, dreamlogs, How To/Tutorial blogs, art blogs, music blogs, etc.
- Media-based blogs: These particularly focus on one type of media and post only those, e.g. vlogs (a blog comprising videos), linklog (a blog comprising links), sketchblog (a blog containing a portfolio of sketches), photoblog (a blog containing photos). Blogs with shorter posts and mixed media types are called tumblelogs.
- Device based blogs: these are defined by which type of device is used to compose it, e.g. a blog written by a mobile device like a mobile phone or PDA could be called a moblog.
- A reverse blog: a blog that is updated by the users rather than a single blogger. These can be written by several contributing authors on a topic, or opened up for anyone to write. However, they may have some rules and limits so as to differ it from a forum.
While blogs have been around since the 1990s, they did not garner too much popularity until the 2000s. The early blogs were usually popular with programmers and tech-savvy people, as they usually required knowledge of such technologies as HTML and FTP in order to publish content on the web. However, since the later 1990s, web publishing tools have been developed and constantly improved upon. These tools allowed one to easily publish content on the internet without a lot of programming know-how.
Today, there are a millions of blogs active on the web and millions more being created daily. Not only does the average girl next door has a blog, but even politicians, governments, newspapers, universities, think tanks, advocacy groups and others have a blog. Blogging today has become one of the easiest ways to create a presence online and to share information.